Picture courtesy of Palmira Van through Creative Commons.
You hear a lot about going green these days, and more often than not the reasons cited are for the benefit of the planet, which, as reasons go, is pretty good. But the eventual destruction of the planet somehow lacks the punch needed to get a lot of people into motion, so we've decided to take a different perspective on it. The thing about making your salon more environmentally friendly is it's not just good for the planet but good for your business. Most of the solutions involve using higher quality products and reducing waste, both sound business practice. So here's why going green is good for business.
It Attracts Younger Clients
Most of the millennial generation, and even Gen Z, will claim they're concerned about the environment. Whether or not they actually are, they definitely like to talk about it, and are willing to put their money where their mouth is. That includes for brands and businesses known to be dedicated to helping the environment. Things like Green Circle Salons are a great way to get word-of-mouth attention for your salon. When you can truthfully claim that your business is wind or solar powered, that you recycle all possible waste, and that you donate hair to clean up oil spills in the ocean, you suddenly have a lot of trendy talking points on social media and advertisements.
It Saves Money
The whole idea behind being environmentally friendly is really being more economic: use less, get more out of what you do use, use high quality tools that can be repaired instead of thrown away. When you're looking for ways to cut costs in the salon, a quick glance at most green salon tips will give you plenty of ideas. Learn the right portions for mixing colors so you don't pour a bunch of product into a bowl only to dump it out later. Be more careful with water, go easy on the heat, use as much natural lighting as you can, and find ways to get every drop of hair product out of your tubes and bottles as you can.
It Might Prevent the Eventual Destruction of Human Civilization and Therefore Your Salon
That point doesn't need a lot of explanation. The collapse of civilization or destruction of the human race is pretty bad for most businesses. It will be a niche group that still cares about getting a new hairstyle when most of the world is crippled from drought on one side and city-shattering storms on the other.