Photo courtesy of Kyle Pearce under creative commons

The new thing these days is subscription services. As our understanding of just how vast the choices in all things are (thank you internet), we all become less inclined to stick to just one thing. This is why you see so many businesses like Dollar Shave Club, Trunk Club, and Beauteque growing. They give people the opportunity to try several different types of clothes and make-up curated by professionals.

Here's why this is great for you as a professional hair stylist.

You're the Hair Professional

They know it, even if it doesn't always seem like they want to admit it. They want to hear what you have to say. People will respect your advice if you give it. If you advertise consultations and show that you know how to do several different styles well, the millennial generation will flock to you.

People often say they want a change, but they're afraid to take a chance. There's danger in trying new things. When these people sign up for a box of clothes to be sent to them every month, they see it as a way of safely testing new things before they commit to a full new style. In hair, you are a source of reliable change.

All the Hair Colors of the Rainbow

It's common practice now to change hair colors with the season. Learn your colors, and then learn how to remove those colors to replace them with something new, because you will be doing it a lot. Winter grays, spring greens, summer blondes, and autumn reds are the shifting mainstay habits of the young and newly middle-aged. Colorists who know how to make these changes with reliable quality can count on consistent coloring appointments throughout the year.

New Hair-izons

A refined experiment by Sadie Gray

This isn't just a chance for your clients to try new things. Now is the time you need to start experimenting with new ideas, because once you perfect a different color tone or hair style, there will be someone willing to try it out. If you scroll through Instagram regularly you've probably noticed the kind of fresh and refined ideas that tend to accrue the most attention. Some of them might be novelties, but there are plenty, especially like the stuff you see from artists like Sadie J, that bring a profound new wave everyone is itching to try.

This behavior might come across as wishy-washy at first. The kind of nightmare client who doesn't know what she wants usually means someone is about to waste your time and then complain about anything you do. But that's not what this is. It isn't that people can't choose one thing, it's that they want to choose everything but don't know where to begin. This is your opportunity to help them out. Stop being shy with your expertise and tell your clients what they can try.